UC Riverside Transportation Services’ (UCR TS) Postcard Warning Program reimagines parking enforcement by replacing traditional citations with cheerful, themed postcards during academic breaks. Instead of fines, drivers receive friendly reminders featuring Peter Cottontail in spring or Santa Claus in winter which transforms what is typically a negative experience into one that builds goodwill and strengthens community connection. It fosters a positive relationship between the campus community and enforcement staff, encouraging compliance through respect, education, and fun engagement rather than penalty.

The Postcard Warning Program demonstrates innovation, empathy, and leadership in the field of public parking. By blending compliance with educational enforcement, UCR TS proves that effective enforcement can also create joy, trust, and stronger community bonds.